Rogers Wireless realizes that consumers are finally fed up.
In short, they have finally offered an “unlimited” data plan for $30/month. Ok – it’s technically not unlimited but given the definition that we have seen by carriers in the US it is more or less.
It’s a concession but still not perfectly acceptable. The voice plans are still outrageous compared with the US and the fine print, the System Access Fee (aka pure profit), massively overpriced caller ID, voicemail, low minute buckets.
Will Rogers fix their minute plans to become an acceptable affordable wireless carrier?
On a related note, both Bell and Telus simultaneously decided to start charging the exact same price for incoming SMS messages. 15c a message to receive messages and you have no way to opt out – you pay if someone sends it. Yes, 15c for something that costs them literally nothing to provide.
Previously free incoming SMS was one of the few good things about Canadian cellular (I would guess the 6.95 to 8.95 SAF would cover the SMS fees) but now it’s gone. I guess top profits in the developed world aren’t enough for Bell and Telus – they need to charge more.
With Rogers getting all the flak over iRipoff – why of all things would their marketing department be so stupid to bring the wrath of consumers onto them by introducing this fee?
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